OPPO's Mother's Day marketing campaign backfired, originally telling the story of a fangirl’s emotional needs, but was pointed out by everyone as promoting extramarital affairs.

Its controversial content was: "My mom has two 'husbands', one is my dad, and the other she sees twice a year. She hardly dresses up when dating my dad, but with the other, she’s eager to wear a wedding dress."
Some netizens believed that the content conveyed incorrect values; others said it was just a "joke."
Now OPPO has apologized and withdrawn the campaign. But in a highly gender-sensitive and heated public opinion environment, the company's actions did not quell the controversy.
Previously, a fangirl coincidentally met her idol Jackson Wang on her wedding day, joking that Jackson Wang was her real husband, sparking nationwide discussion, and even a bride requested her groom to wear a standee and mask of the idol for wedding photos.
Of course, fans think there's no problem calling the idol "husband," but the issue is that OPPO's marketing target audience is completely different from fan circles...