Gate P2P Merchant Ad Exposure

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Event Period
  • Weekly Calculation for Each Round: One day after each round ends, Gate will verify valid orders, valid trading volume, the number of unique trading users, the order completion rate, and risk-control compliance to confirm the merchants eligible to receive the ad exposure benefit for that round.
  • Regional leaderboard calculation: During the fourth calculation period, each region’s full-period cumulative valid trading volume will be verified simultaneously to confirm the top 10 merchants and their reward eligibility.


Stage

Event Period (UTC)

Evaluation Period (UTC)

Round 1

October 26, 08:00 – November 2, 08:00 (UTC)

November 2, 08:00 – November 3, 08:00 (UTC)

Round 2

November 3, 08:00 – November 10, 08:00 (UTC)

November 10, 08:00 – November 11, 08:00 (UTC)

Round 3

November 11, 08:00 – November 18, 08:00 (UTC)

November 18, 08:00 – November 19, 08:00 (UTC)

Round 4

November 19, 08:00 – November 26, 08:00 (UTC)

November 26, 08:00 – November 27, 08:00 (UTC)

Event Rules

Merchant Ad Exposure Incentive

Each round, merchants are selected separately by market and ad direction, with 1 merchant selected for each buy and sell direction in each market.

Selection Rules:

  • Among merchants who meet all event eligibility requirements, the merchant with the highest weekly valid completed order count in each direction will receive the reward.
  • If the number of valid completed orders is the same, the valid trading volume, number of unique trading users, and order completion rate will be compared in that order.
  • Winning merchants will receive a 7-day priority ad placement benefit and a 50 USDT reward.
  • To ensure fair participation opportunities, merchants cannot receive an ad exposure incentive for two consecutive weeks. This does not affect their participation in the regional trading-volume leaderboard. Merchants who win in the first week may participate again in the third week's evaluation; those who win in the second week may participate again in the fourth week's evaluation, and so on.
  • If no one meets the eligibility requirements for a market on a particular side, the corresponding reward slot may not be offered for that round.

Ad Exposure Incentive Eligibility

Merchants participating in the weekly ad exposure incentive evaluation must meet all of the following conditions:

  • Unique-User Order Share: Orders from unique trading users must account for at least 30% of valid completed orders. For example, if a merchant completes 100 orders but trades with only 10 unique users, the unique-user order share is 10%, which does not meet the event eligibility requirement.
  • Valid Order Counting Rules: Each counted order must be worth at least 30 USDT. A maximum of 5 orders per trading counterparty per day will be counted, with cumulative trading volume capped at 15,000 USDT. Any excess will not count toward the event.
  • Order completion rate: Weekly order completion rate must be at least 90%.
  • Minimum trading volume: Weekly valid cumulative trading volume must be at least 20,000 USDT.

All transactions must pass the platform's risk-control review. Abnormal transactions, fraudulent transactions, and other violations will not count toward event statistics.

Regional Trading-Volume Leaderboard

During the event, merchants can participate in their region's trading-volume competition. Each region is ranked independently, and rewards are distributed based on the final rankings.

  • Rankings within each region will be determined by cumulative valid trading volume during the event period from October 26 to November 26, 2026.
  • Africa, Southeast Asia, South Asia, and CIS will each have an independent leaderboard and reward pool. The top 10 merchants in each region will receive rewards according to their final ranking.
  • If trading volumes are equal, merchants with more valid completed orders will be prioritized; if still equal, merchants with more valid trading users will be prioritized.
  • Ad exposure incentives and trading-volume leaderboard rewards can be earned at the same time.
Merchant Ad Exposure Incentive Reward

Eligible merchants will receive 7 days of priority ad placement. Each winning merchant will also receive a 50 USDT cash reward, which can be claimed only once per merchant during the entire campaign.

Regional Trading-Volume Competition

During the event, merchants can participate in their region's trading-volume competition. The platform will rank merchants by valid cumulative trading volume across the entire event period. The top 10 merchants in each region can receive the corresponding rewards.

  • Africa Regional Competition Rewards

The top 10 merchants in the Africa region will receive rewards based on their final ranking, with a total prize pool of 1,000 USDT.

  • Southeast Asia Regional Competition Rewards

The top 10 merchants in the Southeast Asia region will receive rewards based on their final rankings, with a total prize pool of 500 USDT.

  • South Asia Regional Competition Rewards

The top 10 merchants in the South Asia region will receive rewards based on their final ranking, with a total prize pool of 500 USDT.

  • CIS Regional Competition Rewards

The top 10 merchants in the CIS region will receive rewards based on their final ranking, with a total prize pool of 500 USDT.

Event Terms

  • Only merchants who have passed Gate P2P verification are eligible to participate in this event.
  • Event statistics are calculated using UTC+8. Only transactions completed during the event period will count. Transactions completed before the event begins or after it ends will not count toward event statistics.
  • Merchants must maintain normal ad posting status and good trading performance. If abnormal transactions, non-compliant ads, malicious competition, or other violations of platform rules occur, Gate reserves the right to revoke their event eligibility and rewards.
  • Ad exposure incentives and trading-volume leaderboard rewards can be earned simultaneously. However, each merchant can receive the 50 USDT ad exposure reward only once during the entire event. Winning merchants may participate in subsequent weekly evaluations but cannot receive an ad exposure incentive for two consecutive weeks.
  • Merchants must meet the event requirements for unique-user order share, the order limit per counterparty, order completion rate, order amount, and minimum trading volume. These eligibility requirements apply to both the weekly ad exposure incentive selection and the full-period trading-volume leaderboard.
  • Gate will arrange ad exposure benefits based on the platform's actual display capacity. Ad placement, display duration, and the specific effective time are subject to Gate's final confirmation.
  • After the event ends, Gate will verify merchants' trading data and reward eligibility. Rewards are expected to be distributed to eligible merchant accounts within 15 business days after the event ends and the review is completed.
  • Merchants must ensure that all transactions are genuine and compliant and must not obtain rewards through cheating, volume manipulation, related accounts, fake counterparties, or other improper means. Once violations are verified, Gate reserves the right to revoke event eligibility, recover all cash rewards already issued, and impose penalties under the P2P Merchant Management Rules, including ad restrictions, security deposit deductions, and removal of merchant status.
  • If you have any questions, please contact your dedicated account manager or reach out through our official Customer Support channels.