LAUNCH | Unstoppable Domains and AfricaRare Launch .UBU – Africa’s First OnChain TLD for Community-Owned Digital Identities

In a move set to enhance digital identity in Africa’s growing Web3 ecosystem, Unstoppable Domains, the leading provider of onchain domains with over 3.9 million registered domains, in collaboration with Africarare, Africa’s premier mixed reality platform, have announced the launch of the .ubu top-level onchain domain.

This partnership makes a significant step toward integrating African cultural values into the blockchain-powered digital economy.

The .ubu domain draws inspiration from Ubuntu, an African philosophy centered on community and interconnectedness. This concept, often expressed as ‘I am because we are,’ forms the foundation of a digital identity that is both uniquely individual and connected to the broader African and global Web3 community.

By combining Unstoppable Domains’ technology and Africarare’s understanding of the African digital landscape, .ubu domains will provide users with a unified way to send and receive cryptocurrencies and NFTs, simplifying transactions and reducing errors associated with traditional crypto wallet addresses. By integrating with over 865 applications, .ubu domains lower the barrier to entry for blockchain use, allowing for a cohesive identity across various platforms.

“Our partnership with Africarare goes beyond technology. It embodies our joint vision of breaking barriers and leveraging the power of technology to bring next-level experiences to communities worldwide,” said Sandy Carter, COO of Unstoppable Domains.

“The launch of .ubu domains simplifies digital interactions and celebrates Africa’s rich cultural heritage in the global digital landscape. Together, we’re empowering users to step confidently into Web3, creating a more accessible digital future that spans across continents.”

Africarare is an AI-powered mixed-reality environment set in Ubuntuland, a vibrant virtual world on the Ethereum and Polygon blockchains. The platform allows users to create, experience, and monetize content ranging from retail, to education, brand activation, art exhibits to concerts, film festivals, meetings, and games.

The new .ubu domains will serve as unique digital identifiers within Ubuntuland, allowing for seamless interactions in the platform’s social experiences and play-to-earn games.

The domains will also facilitate easier transactions using the UBU token, Africarare’s native cryptocurrency, established as a symbol of unity, empowerment, and collective progress.

“Integrating .ubu domains into Africarare brings the next level of mixed reality to our users, offering easier utility for our UBU token and excellent interoperability with other Web3 environments,” said Mic Mann, CEO and Co-founder at Africarare.

“We’re thrilled to partner with Unstoppable Domains on this endeavor, as it not only aligns with our vision of celebrating African creativity but also helps onboard even more users into Web3. Together, we’re creating the inclusive internet of the future, a place of financial empowerment and expressive freedom.”

Like other Unstoppable-issued addresses, .ubu onchain domains will be available as non-fungible tokens (NFTs) minted on the Polygon blockchain, ensuring full ownership and control by users. These domains will enhance users’ interactions within Africarare and the broader cryptocurrency ecosystem, serving as gateways to unique digital profiles and identities.

As new partners of Unstoppable Domains, Africarare will join the ranks of other web3 companies, including leading crypto finance house Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round

The goal is to create Web2-Web3 domain ‘twins,’ allowing users, brands, and companies to take the best from both worlds and fully leverage the power of Web3 domains within the traditional Internet space. If successful, the .ubu domain will join the ranks of iconic ICANN-registered generic top-level domains like .com, .net, .org, .biz, .info, and more.

About Africarare


AfricaRare is Africa’s first metaverse, celebrating creativity and innovation across the continent.

Built on blockchain technology, Africarare offers an immersive virtual experience where users can create, interact, and transact in Ubuntuland, a digital reflection of Africa’s vibrant culture and potential.

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