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Oura Files for IPO, Targets $16B Valuation on Health Data Moat
According to Bloomberg, smart ring maker Oura filed for IPO with the U.S. Securities and Exchange Commission on September 3, targeting a valuation of up to $16 billion—approximately four times the $4.1 billion valuation Fitbit received at its 2015 IPO. The South Korean company markets itself as a "health intelligence platform" rather than a device manufacturer. In the first half of 2026, device sales accounted for 80% of Oura's $1.22 billion total revenue but grew 65% year-over-year, while subsc
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