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Apple Raises iPhone 18 Pro Prices to $1,199, Up $100 at Fall Event
According to JPMorgan, Apple announced iPhone 18 Pro and Pro Max starting prices of $1,199 and $1,299 respectively at its fall event, marking a $100 increase from the prior generation. Analysts noted the price hike falls at the lower end of market expectations (100–200 dollar range), suggesting Apple may absorb some cost increases rather than passing them fully to consumers. TrendForce data shows memory costs for iPhone 18 Pro are up 400% compared to prior models, creating margin pressure. JPMor
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