the 10 growth commandments for mastering thy socials on all platforms: 1️⃣ thou shalt focus solely on thy niche in the beginning. 2️⃣ thou shalt be social with thy digital kin. 3️⃣ thou shalt forsake the illusion of rapid growth. 4️⃣ thou shalt show up daily and honor these laws. 5️⃣ thou shalt create with purpose, not for vanity. 6️⃣ thou shalt prioritize clarity over cleverness. 7️⃣ thou shalt be patient and keep at it through drought and doubt. 8️⃣ thou shalt measure progress and refine thy strategy accordingly. 9️⃣ thou shalt speak in thy audience’s language, not in gibberish. 🔟 thou shal
you need to be more bored to be a better marketer. think about it: where do most of your best ideas happen? in the shower, on a walk, when you’re sat there doing nothing. all your best ideas come when you have nothing else on your mind not when you’re busy, overworked and always in “go mode”. so take breaks and find time to be more bored to let your best ideas come to you.
not got a quality reply to a post? hit like. it costs you nothing and is still a way to be visible and show support and build your presence. do it enough to enough people and they’ll still feel your support and give it back, even when you got nothing to say.
you don’t know the line until you cross it. you, as a social media manager/marketer, will do something that pisses off people or controversy at some point. that’s normal. if you never do, you’re playing it too safe. learn from it, adjust, move on.
if your brand only appealed to 1% of the earth’s population, that’s ~80M people. so why spread yourself so thin on trying to appeal to everyone? it’s easier to go all in on one niche and let them spread the word about you.