This article analyzes more than 200 programmatic advertising campaigns launched by over 70 advertisers on the Addressable platform in 2024. These campaigns targeted more than 1.5 million users globally, aiming to study the situation of CPW across different market cycles, regions, campaign execution scenarios, and segmented audiences.

In this article, we provide an overview of the current mainstream paradigms of Web3 consumer applications and explore their respective opportunities and challenges.

Gate Research Daily Report: On March 21, Gate Research reported that Bitcoin fell 1.62% to $84,621, while Ethereum dropped 2.67% to $1,982. Bitcoin's short-term circulating supply plummeted over 50%, with daily exchange inflows down 54% as well. Meanwhile, Ethereum's balance on centralized exchanges has dropped to 8.97 million ETH. In macro news, Tether has emerged as one of the top seven holders of U.S. Treasury bonds, overtaking both Hong Kong and Canada. On the product side, Pump.fun launched its native decentralized exchange, PumpSwap. The U.S. SEC also clarified its stance on Proof-of-Work (PoW) mining, confirming that such activities do not involve the issuance of securities. In the Middle East, the Dubai Land Department has kicked off a real estate tokenization initiative.

This report provides a comprehensive analysis of key developments in the cryptocurrency market and macroeconomic landscape. On March 14, the University of Michigan's consumer expectations for March fell well below forecasts, while 5–10 year inflation expectations hit their highest level since 1993. On March 17, the U.S. Census Bureau released February retail sales data, showing a 0.2% increase from January, slightly below the market expectation of 0.6%. On the same day, a poll revealed that U.S. voters largely oppose the establishment of a strategic cryptocurrency reserve, with fiscal priorities remaining focused on public welfare. Meanwhile, Argentina officially implemented new VASP regulations to strengthen compliance and market stability. On March 18, Canary Capital filed for a SUI spot ETF, signaling growing institutional interest in the Sui ecosystem. On March 19, the U.S. Federal Reserve (Fed) announced its decision to keep the federal funds rate within the target range of 4.25%–4.5%. On March 20, the U

Gate Research: This week, four projects—Skate, Giza, Voltix, and Superfluid—offer users opportunities to engage with the Web3 ecosystem. Skate focuses on seamless cross-chain interaction and incentivizes users through the Ollies points program, which can later be redeemed for airdropped tokens. Giza leverages AI to optimize DeFi strategies and rewards testers through the "Megaphone x Giza Points" program, with points convertible to GIZA tokens in the future. Voltix provides decentralized computing resources and plans to airdrop VOLT tokens; users can earn points by completing social tasks and using its browser extension. Superfluid specializes in streaming payments and runs an SPR airdrop campaign, allowing users to earn SUP tokens through NFT minting and ecosystem interaction. These early-stage projects present opportunities for ecosystem participation and potential rewards.

Gate Research: This report summarizes blockchain industry developments from March 17-21, 2025. Key highlights include: Gate.io Web3 Wallet's major upgrade featuring AI-powered multi-chain hub aggregated trading; Base ecosystem's contract deployments surging to a record 11.4 million in a single week; Solana capturing 57% of blockchain revenue in February; Hyperliquid's trading volume exceeding $1.122 trillion, driving the scaled development of decentralized exchanges; and XRP's fully diluted value (FDV) breaking through $250 billion, surpassing ETH's FDV.

This article explores the role of cryptocurrency as evidence in criminal cases, its classification as illegal gains, and how it is treated before and after court rulings. It highlights that while cryptocurrencies are widely acknowledged in legal contexts as having monetary value, there are still numerous legal and practical challenges in their management.

Sonic took Fantom's components. It rebuilt them plank by plank. It created something new while honoring Fantom's legacy.

PayFi (Payment Finance) is an innovative model that combines payment features with financial services using blockchain technology and smart contracts. PayFi uses blockchain as a settlement layer at its core, merging Web3 payments with decentralized finance (DeFi) to enable smooth, efficient value transfers. PayFi aims to fulfill the Bitcoin whitepaper's vision: creating a peer-to-peer electronic cash payment network that doesn't need trusted third parties while using DeFi's capabilities to build a new financial ecosystem.

Blockchain and cryptocurrency have the power to change the world. With curiosity about new technological innovations, staying in the crypto space will lead to opportunities and rewards. Explore the rise and decline of trends in the crypto world, from NFTs and Metaverse to DAOs, and how they shaped the golden age of Web3.

By analyzing the full transaction lifecycle—from creation and initiation to broadcast, sorting, execution, and status update—this article clarifies the design philosophy and technical trade-offs of public blockchains. It provides insight into the core narratives of different chains and explores how to build market-attracting applications on Aptos.

At the Tokenize Summit in New York, Ethena, a leading synthetic dollar protocol, and Securitize, an asset tokenization platform, announced the upcoming launch of Converge, a blockchain network tailored for institutional investors. This initiative is designed to serve as the "settlement layer between traditional finance and digital dollars." It will enable a smooth transition of existing smart contracts and decentralized applications (DApps) thanks to its seamless compatibility with the Ethereum Virtual Machine (EVM), with an official launch scheduled for the second quarter of 2025.

Gate Research (March 14 - 20, 2025): On March 14, Aave introiduced its Horizon program, targeting institutional-level real-world asset DeFi markets. On the same day, Solana's proposal SIMD-0228 failed to pass, stalling plans for inflation adjustment. On March 18, CME listed Solana futures, with trading volume reaching approximately 38,000 SOL. On March 19, Raydium announced plans to launch LaunchLab, a token issuance platform. On March 20, the Ethereum Foundation scheduled the activation of the Pectra upgrade on the Hoodi testnet for March 26.

Some friends said that the continuous decline of web3 AI Agent targets such as #ai16z and $arc is caused by the recently popular MCP protocol? But after careful consideration, I found that there is a certain logic: the valuation and pricing logic of the existing web3 AI Agent has changed, and the narrative direction and product implementation route need to be adjusted urgently.

Shifts in U.S. policy are not only reshaping the airdrop landscape but also setting a precedent for innovation worldwide. In response to this evolving environment, the prominent venture capital firm Dragonfly has published the 2025 Airdrop Status Report, offering data-driven insights into how U.S. regulations are influencing airdrops and the broader crypto economy.