I saw that a chain of boutique ice cream shops is expanding rapidly in the USA in a way I didn't expect. Last year, they opened 33 new stores, and now they have about 100 in total there. According to Bloomberg, they will add another 10 by the end of this year. What surprises me is that they are not stopping at the American market; they are already entering South Korea with 5 locations planned. I don't know, it seems like a pretty aggressive growth strategy both nationally and internationally. Do you think this is a smart move or are they growing too quickly?