China Life: Protecting the Sanya Asian Sand Festival with Professional Assurance, Writing a New Chapter of Integration Between Sports and Finance

Spring breezes sway the coconut sea, a grand event gathers in Deer City. As the largest and highest-level beach comprehensive sports event hosted by the Asian Olympic Council, the Asian Beach Games (hereinafter referred to as “ABG”) has become an important international platform connecting Asian sports and cultural exchanges, promoting beach sports development, and supporting national fitness since its first edition in 2008. In the first year of the “14th Five-Year Plan” to comprehensively advance the construction of a sports powerhouse, the 6th ABG will be held from April 22 to 30 in Sanya, Hainan. This is the first intercontinental comprehensive sports event since Hainan Province was established, and also the first major international sports event held after the operation of the Hainan Free Trade Port.

On March 30, the ABG torch relay officially kicked off, and the event preparations entered a critical sprint stage. This grand gathering, carrying the passion of Asian sports, the charm of Sanya city, and the vitality of the Free Trade Port, is about to shine brilliantly. As the official sponsor and insurance service partner of this ABG, China Life Insurance is fully committed to providing event service guarantees, ensuring the success of the grand occasion.

Based on deep expertise in its core business and service advantages rooted in Hainan, China Life Insurance focuses on the core needs of the event to build a solid safety barrier. Through customized insurance plans, exclusive event rights, and sports benefit initiatives, it empowers this sports event that showcases “Asian elegance, Chinese characteristics, Hainan charm, and Sanya style” with financial and insurance strength, writing a new chapter of integration between sports and finance.

Customized Insurance Plans

Professional Protection for Event Safety

As the sole insurance sponsor of the 2026 ABG, China Life Insurance leverages its extensive experience in servicing large international events. Considering the unique scenarios of this event, the diverse participants, and the dispersed venues, and in conjunction with nearly 10,000 domestic and international athletes, it has tailored multi-dimensional insurance solutions to serve as the “safety guardian” of the event.

China Life Insurance has established a comprehensive protection system covering all entities, all scenarios, and all stages, precisely matching the needs of 14 major categories, 63 subcategories of competitions, and the layout of 8 competition venues (groups). For personnel protection, it provides accident and medical coverage with a sum insured of 600k yuan per person for over 30k registered participants, covering common beach sports injuries; for public safety, it equips key venues, competition sites, and torch relay routes with accident insurance offering a compensation limit of 600k yuan per incident per person, safeguarding on-site personnel; for property protection, it offers 100 million yuan property insurance for core assets such as equipment and venue facilities, along with specialized coverage for event postponements, cancellations, and power supply guarantees, comprehensively preventing operational risks.

The Sanya branch of China Life Insurance, deeply rooted in the local market, aligns with the “simple, safe, and exciting” organizing principles of the 2026 ABG, forming an exclusive service team to realize “local response and rapid handling” for event guarantees. By integrating nationwide professional resources with local service advantages, it promotes the efficient implementation of customized insurance plans, establishing China Life as the exclusive insurance provider for this ABG.

Torch Relay Glory

Connecting Public Sports Enthusiasm

The torch relay is a core cultural symbol of the ABG, carrying the important significance of inheriting sports spirit and strengthening Asian friendship. On March 30, the torch relay for the 2026 ABG will officially commence, marking the countdown to the event’s preparation phase.

As the official sponsor and the only insurance partner of this ABG, China Life Insurance will deeply participate in the torch relay activities. The flame relay not only showcases the company’s brand value but also embodies the “protection” philosophy of China Life. The company will dispatch representatives as torchbearers, allowing the “light” of insurance to accompany the sacred fire, demonstrating firm commitment to full support for the event.

Meanwhile, China Life Insurance will provide comprehensive risk protection support along the relay route and related activities, offering professional and efficient insurance services to ensure safety during this significant ceremony that unites Asian expectations, helping the ABG to open smoothly and orderly.

Practicing Central Enterprise Responsibility

Dual Efforts to Benefit the People Through the Event

During the critical period of the “14th Five-Year Plan” to advance the construction of a sports powerhouse and vigorously develop mass sports, China Life Insurance closely aligns with the goal of “hosting a successful event, elevating a city, benefiting the people” for the 2026 ABG. It exerts dual efforts in event guarantees and sports benefits, demonstrating the responsibility of a central financial enterprise through practical actions.

While ensuring professional event protection, the company also transforms its expertise in servicing international sports events into long-term driving forces for local development, injecting sustained momentum into Hainan’s mass fitness initiatives, sports industry growth, and the construction of the Free Trade Port.

Taking advantage of the ABG partnership, China Life Sanya branch extends its service experience into long-tail sports benefit initiatives, actively promoting insurance services at grassroots levels and in communities, continuously expanding coverage. Through activities such as popularizing sports insurance knowledge and community public fitness programs sparked by the ABG, it delivers scientific sports risk prevention concepts and practical insurance services to the public, effectively enhancing their ability to prevent sports-related risks, and helping to realize “benefiting the people through the event,” laying a solid foundation for local sports development and livelihood security.

This escorting of the ABG grand event is a vivid practice by China Life in the first year of the “14th Five-Year Plan,” contributing “Chinese protection solutions” to international sports events with professional strength. In the future, China Life will continue to deepen the integration of “sports + finance,” leveraging its mature experience in servicing international events to empower mass sports and safeguard social welfare, contributing to the acceleration of building a sports powerhouse, supporting high-quality development of the Hainan Free Trade Port, and writing a new chapter of Asian sports exchange and mutual learning.