Many people ask me what exactly holding is and how to do it without losing money along the way. The truth is that holding is a fairly simple strategy but requires discipline: basically, you buy cryptocurrencies and hold them, regardless of what the market does in the short term.

The first thing you need to do is your homework. No joke. Before investing money in any project, research thoroughly. Look at the team behind the project, the technology they use, what it’s really for. I’ve seen many people lose money because they bought without understanding anything. That’s not holding, that’s gambling.

Once you identify which cryptocurrencies interest you, you need a platform to buy from. There are several reliable options available. Choose one that makes you feel comfortable, register, verify your identity, and that’s it. Then simply deposit your funds and buy what you planned.

Now comes the part that most people don’t understand: where to store what you bought. If you’re going to hold seriously, you have two main options. Hot wallets are connected to the internet, practical for quick access, but if you have significant amounts, they’re not ideal for the long term. Cold wallets, like hardware wallets, are offline and much safer if you plan to leave your cryptocurrencies untouched for months or years.

This is where many fail: true holding requires patience. The market will go up, go down, there will be panic, there will be euphoria. If you understand that you’re betting on the long term, those movements don’t affect you. It’s almost like meditating, but with money.

That said, it doesn’t mean you should close your eyes completely. From time to time, check how your investments are doing, make sure they still align with what you wanted to achieve. Sometimes projects change, fundamentals deteriorate. Then you do need to reconsider.

One last piece of advice: never put all your money into a single cryptocurrency. Diversification is your friend when thinking about long-term holding. Spread your investment across several projects you trust.