they told me the playbook was simple.

Build. Launch. Grow.
here's what actually happened:
Build → "is this even good"
Launch → crickets
Crickets → "maybe i built the wrong thing"
Small signal → "okay maybe not"
More doubt → "no seriously what am i doing"
Slow growth → oh.
the gap between the expectation and the reality isn't failure.
it's just the part nobody posts about.