At 50, Apple confronts its next big challenge: AI

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As Apple celebrates its 50th anniversary, the company faces its next major hurdle: artificial intelligence. Though known for revolutionary products like the Mac and iPhone that built a $3.6 trillion empire, investors are concerned about Apple’s slow integration of generative AI compared to rivals. The company’s focus on user privacy and premium hardware, however, could still position it to lead in personalized AI adoption, potentially making it profitable despite initial delays and outsourcing of some AI capabilities.

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