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Ancient Crunch Builds Momentum at Sprouts, Reinforcing Its Rise in Premium Snacks

PR Newswire

Fri, February 27, 2026 at 8:50 AM GMT+9 2 min read

Retail-Exclusive Flavors Fuel Breakout Performance and Accelerate MASA’s Premium Retail Expansion

LOS ANGELES, Feb. 26, 2026 /PRNewswire/ – Ancient Crunch, parent company of MASA and Vandy, today announced strong performance following MASA’s introduction of two retail-exclusive flavors at 460 Sprouts Farmers Market stores nationwide.

MASA Hatch Chile Flavor

MASA’s breakout success at Sprouts mirrors its momentum across premium retail. The brand now sells more than 400,000 bags per month and continues to emerge as a preferred premium pick among snack shoppers. At Erewhon, MASA currently holds four of the top-performing spots in Chips/Salty Snacks, further cementing its role as a category disruptor.

Ancient Crunch launched two retailer-exclusive flavors that have contributed to the rapid sell-through:

MASA Hatch Chile — a smoky, spicy nod to the Southwest, available only at Sprouts.

Vandy French Onion — a savory flavor that delivers the sophisticated depth of an Alpine onion soup, available exclusively at Sprouts.

“Sprouts has become a proving ground for what happens when shoppers are offered real food made the right way,” said Seth Goldstein, co-founder of Ancient Crunch. “Consumers are no longer choosing between ‘healthy’ and ‘great tasting’ — MASA breaks that binary. This launch shows just how hungry people are for snacks made from simple, nutrient-dense ingredients and zero seed oils.”

MASA is now available in more than 1,500 doors nationwide, including Sprouts, Erewhon, Bristol Farms, Citarella, Meadow Lane, Happier Grocery, SunLife Organics, and Pavilions, with additional national partners slated for early 2026.

**About Ancient Crunch

**Ancient Crunch believes the most nourishing foods are the ones rooted in tradition. The company is committed to reviving real-food cooking methods and crafting snacks made with uncompromising standards — no seed oils, no fillers, no artificial ingredients. Just clean, craveable foods made the way they used to be.

MASA Logo (PRNewsfoto/Ancient Crunch Inc)

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