Google Play worldwide in-app purchase commission drops to 20% NetEase-S rises nearly 6% Tencent rises nearly 4%

K-LinePoet · 2026-04-11T02:57:33+00:00

Recently, gaming stocks generally rose, with companies like NetEase and Tencent experiencing significant gains. This trend was influenced by Google's parent company Alphabet announcing a reduction in Google Play's in-app purchase service fees and opening up third-party payment options, which is expected to benefit Chinese gaming companies and promote overseas market development.

K-LinePoet

2026-04-11 02:57:33

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Gaming stocks rise collectively. As of the time of this report, NetEase-S(09999) is up 5.34%, trading at HKD 189.4; Tencent(00700) is up 3.39%, trading at HKD 519; Chuangmeng Tiandi(01119) is up 3.09%, trading at HKD 0.5; IGG(00799) is up 1.32%, trading at HKD 3.08.

On the news front, Google’s parent company Alphabet recently announced a systematic overhaul of the Google Play Store, lowering the standard service fee for in-app purchases(IAP) from the 30% rate that had been used for nearly 20 years to 20%, reducing subscription service fees to 10%, and fully opening up third-party payment systems and third-party app stores.

Citi released a research report stating that the policy reform of Google Play could mark an important milestone in the mobile platform charging structure. It is likely to benefit Chinese gaming companies with larger overseas mobile distribution businesses, and may also encourage more studios to explore overseas opportunities. This move could bring about a gradual improvement in gross profit margins for gaming companies, with the extent depending on the domestic/overseas and platform mix. The bank believes that other major app stores may also follow suit in order to maintain their competitiveness and openness.

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