Jiangsu: Promote the shift of product consumption toward "scenarios + products," encouraging innovation in personalized, niche, and self-pleasure-oriented consumption scenarios.

The Jiangsu Provincial Committee of the Communist Party of China and the Jiangsu Provincial People’s Government issued the “Action Plan for Promoting High-Quality Development of Jiangsu Cities,” which proposes to stimulate the vitality of the consumer economy. Promote high-quality, diversified, and convenient development of the consumer services industry, and create a new benchmark of “Su Suitability Life.” Implement actions to expand new formats, new models, and new scenarios of consumption, and promote product consumption to shift towards “scenarios + products” consumption. Encourage innovation in personalized, circle-based, and self-pleasure-oriented consumption scenarios. Promote deep integration of culture, tourism, sports, and commerce, cultivate “Su-brand” consumer brands, develop event economies such as “Su-Chao,” and create an internationalized consumer environment.