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Leading the global peers! Kaiying Network's MSCI ESG rating jumps to AA level
Log in to the Sina Finance app, search for 【information disclosure and assessment】 to see more evaluation tiers
On March 23, 2026, MSCI (Morgan Stanley Capital International), a globally authoritative index institution, released its latest MSCI ESG rating results. Ke Ying Network (002517.SZ)‘s rating was upgraded from BBB to AA, achieving a breakthrough across rating tiers. Its overall ESG performance has reached a new level and now ranks among the leading peers globally. The rating report shows that the company has demonstrated clear improvements across several key issues, including carbon emissions, human capital development, privacy and data security, corporate governance, and corporate conduct, reflecting the company’s positive outcomes from continuously deepening management in the area of sustainable development and continuously improving its governance capabilities.
MSCI is the ESG rating index with the widest influence and highest recognition in global capital markets. Its rating framework covers more than 17k listed entities worldwide. It is not only the core value judgment basis for international mainstream institutional investors’ investment decisions, but also the most authoritative benchmark for measuring the quality of a company’s sustainable development, its long-term value creation, and its risk management capabilities.
Since the company officially released its 2023–2025 sustainable development plan—“K Action” in 2023, it has been deeply promoting the implementation of its sustainable development strategy, integrating the sustainable development concept into the company’s entire business operations lifecycle.
In the environmental dimension, the company adheres to the concept of green development, strengthens management of environmental topics such as responding to climate change and green office practices, and continues to advance its green and low-carbon transition. The company rolled out the “K Office” action guide to make PET plastic recycling in office areas a regular practice, effectively reducing the negative environmental impact during the company’s office operations; it continues to procure green electricity certificates and prioritizes leasing green data centers to reduce the carbon footprint across the full value chain; it. The company regularly discloses environmental information such as climate-related risks and opportunities, greenhouse gas emissions data, and emissions-reduction measures through the global environmental information disclosure platform CDP, continuously improving the transparency of environmental information. In 2025, the company achieved its carbon-neutrality target at the operational level.
In the social dimension, the company continues to improve its customer service and complaint-handling mechanisms, strengthens data security and user privacy protection, and advances work on protecting minors online. The company pays attention to employee employment and rights protection, strengthens the development and construction of talent training and growth systems, and supports employees’ capability improvement and development through diversified training and career development pathways. The company has built the “K-hearted Public Welfare” project system and the “Mango Firefly Volunteers” service brand. It continues to invest funds in social public welfare areas such as education for children and adolescents, rural revitalization, disaster and emergency response, and information accessibility, creating a symbiotic model in which corporate growth and doing good with business go hand in hand.
In the corporate governance dimension, the company uses Party building with a red lead to build Ke Ying Orange, creating the distinctive internet-company Party-building brand of “‘Orange’ hearts toward the Party,” and implements a chief responsibility officer team-first-question responsibility system. The company continues to improve its governance structure, ensuring the Board of Directors performs duties in a standardized and efficient manner, protects its independence, and establishes a fair, transparent performance evaluation and incentive/constraint mechanism for directors and senior management, promoting standardized operations. The company has released the《Three-Year Shareholder Return Plan (2025–2027)》to earnestly protect the lawful rights and interests of public investors.
The company published《Ke Ying Network Sustainable Development Plan (2026–2030)》action framework in November 2025, upgrading K Action to K Pro Action, iterating the sustainable development vision, committing to a new set of quantified ESG targets, and working toward “Enjoy Sustainable Gaming Power,” stepping into the next five years of greater sustainability.
In the future, the company will continue to advance the implementation of its sustainable development strategy, continuously enhance its management in the areas of environment, society, and corporate governance, and create sustainable shared value for all stakeholders.
Ke Ying Network has always adhered to focusing on its core gaming business as the company’s core strategic direction. Oriented toward building premium game products that meet market needs, and supported by four core businesses—research and development, publishing, investment + IP, and user platforms—the company continues to provide users with high-quality content services and immersive game entertainment experiences, building an outstanding listed internet gaming company.
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