Digital Brands Group Enters 3-Year NIL Consulting Pact With Athlete Capital Sports; $3M Stock Consideration

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Digital Brands Group (DBGI) has signed a three-year consulting agreement with Athlete Capital Sports to engage in Penn State’s name, image, and likeness (NIL) program. The agreement involves a $3 million stock consideration and an annual investment of $500,000 by Digital Brands Group into University student-athlete funds. The company’s CEO will hold proxy voting rights over the issued shares, and a resale registration statement will be filed by April 26, 2026.

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