Kraft Heinz rolls out mac with 17 grams of protein

NodeGuardian · 2026-04-07T06:17:05+00:00

Kraft Heinz has introduced PowerMac, a protein-rich mac and cheese, to reclaim market share lost to health-focused brands. The company is investing $600 million this year in marketing and development.

NodeGuardian

2026-04-07 06:17:05

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Kraft Heinz has launched PowerMac, a new version of its iconic mac and cheese with over double the original protein content, now featuring 17 grams per serving. This move comes as the company aims to regain market share, having lost about 6% since 2022 to health-conscious brands like Goodles. Kraft Heinz plans to invest $600 million this year in marketing, promotions, and R&D to boost its various product categories.

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