Just came across something pretty wild happening in Denmark right now. Apparently there's this whole movement where people are using apps to scan barcodes and identify American brands to avoid buying them. It started blowing up after Trump made those comments about acquiring Greenland.

The most downloaded app in Denmark's Apple Store literally flags US products with a red X. Diet Coke gets flagged (yeah, Trump's favorite drink), but French wine and Australian Vegemite get the green light. A 21-year-old developer named Jonas Pipper helped create one of these tools and calls it basically a way for everyday Danes to participate in what he sees as a trade war through their shopping choices.

What's interesting is how quickly this caught on. Denmark only has about 6 million people, but the sentiment seems pretty widespread. Even the far-right Danish People's Party, which used to be friendly with Trump, publicly called out his Greenland rhetoric. One of their MEPs even got formally reprimanded for his strong language about it.

It's not just consumers either. A major Danish pension fund called AkademikerPension actually dumped all their US government bonds. The Treasury Secretary basically dismissed it as irrelevant, but the move still got attention and apparently spooked Trump enough that he threatened consequences for anyone selling American assets.

The funny part? It's actually hard to tell what's truly American sometimes. Carlsberg is Danish but distributes Coca-Cola products locally. And Pipper mentioned the app is now in German and English too, plus coming to Android soon. He joked that if Trump has an iPhone, he's welcome to try it himself.

This whole thing feels like a snapshot of how tense things are getting between the US and Europe right now. Whether it actually impacts American brands remains to be seen, but the fact that millions of Danes downloaded an app specifically to avoid them says something about the mood.