BYD will sell 3,870 units in Japan by 2025.

SelfStaking · 2026-04-02T14:42:17+00:00

In 2025, Japan's imported car sales are expected to increase by 7%, reaching 243,129 units, with pure electric vehicle sales growing by 26%, setting a new record. Tesla and BYD performed notably in the Japanese market, with Tesla's sales surpassing 10,000 units for the first time, and BYD's sales increasing by 62%.

SelfStaking

2026-04-02 14:42:17

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The Japan Automobile Importers Association (JAIA) released data on January 8 showing that 2025 imported car sales (excluding cars from Japanese automakers) rose 7% year over year to 243,129 units. This is the first time in two years that growth has turned positive. Sales of pure electric vehicles (EVs) increased 26%, reaching 30,513 units, setting a record high. Sales growth from pure EV makers such as U.S. Tesla helped lift the overall figures.

Japan’s EV sales have increased for seven straight years. In 2025, EVs accounted for 13% of total sales, up 2 percentage points from the previous year. Tesla in the U.S. did not disclose its sales in Japan, but the company’s “other” category—most of which it accounts for—grew 88%, to 10,693 units. This means Tesla’s sales in Japan first surpassed 10,000 units, and its brand ranking rose from 10th last year to 7th.

BYD’s sales in Japan grew 62%, to 3,870 units. The SUV “Uminois7,” launched in April 2025, has continued to sell strongly, significantly boosting sales. In summer 2026, BYD plans to bring its light electric vehicle “Racco (sea otter)” to the Japanese market, aiming to further expand its market share.

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The Nihon Keizai Shimbun and the Financial Times merged in November 2015 to become the same media group. The alliance formed by two newspaper companies—the Japanese and British papers founded in the 19th century—has been moving forward with collaborations across a wide range of areas, with the banner “high-quality, the most powerful economic journalism.” This time, as part of that effort, the two papers have enabled article exchanges between their respective Chinese-language websites.

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