Luzhou Laojiao: Emerging channels account for 4.74% of the company's revenue

NightAirdropper · 2026-03-28T01:13:41+00:00

Luzhou Laojiao stated that the company conducts sales through two modes: traditional offline distributors and emerging online channels. Although online channels currently account for only 4.74% of revenue, their growth rate exceeds that of offline channels, indicating growth potential under the trend of younger consumers.

NightAirdropper

2026-03-28 01:13:41

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Securities Star News: On March 26, Luzhou Laojiao (000568) responded to questions of concern from investors on the investor relations platform.

**Investor: **May I ask, for the company’s online channel layout, is it handled by distributors or by the company itself? Under the trend toward younger audiences, how is the growth of online sales—does it still mainly rely on offline stores?

**Luzhou Laojiao Secretary to the Board: **Dear investors, the company currently mainly has two sales models: the traditional channel operating model and the emerging channel operating model. The traditional channel operating model mainly authorizes offline distributors to operate; the emerging channel operating model mainly focuses on online sales and operations. The company cooperates with e-commerce platforms, self-media, and online livestream hosts, and achieves sales to consumers through online terminals such as flagship stores, specialty stores, and livestream rooms on online platforms. In 2024, the emerging channels accounted for 4.74% of the company’s revenue, but their growth rate was faster than that of the traditional channels. Thank you!

The above content has been compiled by Securities Star from publicly available information and generated by an AI algorithm (Network Information Audit No. 310104345710301240019), and does not constitute investment advice.

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