The deepest reflection brought to me by the AI era is that the traditional internet growth model may undergo a major reshuffle.

The core of the previous growth model is:
Who can get more traffic, who will find it easier to achieve growth.
This growth logic of the internet over the past twenty years is built on a fundamental premise:
The cost of obtaining information is very high.
In the past, users seeking to meet their needs mainly had two ways:
1.主动探索 (Active Exploration)
Search through search engines, then most likely enter carefully crafted SEO/SEM advertisements by project teams. The entire information flow they receive is mostly positive. SEO also does a lot of backlink building. Achieving in-depth, genuine reviews is extremely difficult unless you have very clever search techniques to extract information from small websites with no SEO weight or from posts that are not trending.
2.被动接收 (Passive Reception)
Accidentally seeing a product on a certain channel, then researching details on your own, which often leads to a vicious cycle of searching through search engines and falling into ads...
But the AI era is different.
The biggest change brought by AI is the complete reduction of the cost of obtaining information.
In the past, to understand a product, you could only use search engines— the largest traffic gateway.
Now, with the proliferation of AI, understanding a product only requires asking AI questions.
This means the traffic entry point has shifted from search engines to AI chat interfaces.
The iron law of the internet is: whoever controls the traffic entry point wins.
So you can see many foresighted companies starting to布局GEO (Geographic Expansion).
But how to do GEO well remains a critical question.
Until today, no one dares to claim they've discovered a stable, reusable GEO growth channel that guarantees success just by following that path.
However, it’s certain that GEO is extremely important. AI is gradually penetrating all industries, and human reliance on AI will grow with technological progress.
The future of correct growth trends will definitely focus on how to get AI to recommend you and how to make AI see you as a product worth experiencing.
Many people haven't realized this...
Because in China, the 315 Consumer Rights Day mentioned GEO data poisoning, leading most to think it’s a black or gray industry.
But in reality, many top-tier products are already doing this—Ramp, Airwallex, Brex.
When everyone truly realizes the importance of GEO, they will have already gained a huge advantage, firmly occupying the leading position in the traffic entry point.
The 315 mention of “fake content promotion” is not a complete negation of GEO channels.
In fact, creating normal content that aligns with AI’s cognitive system is also a form of GEO.
There will definitely be industry standards for GEO, just like SEO.
To build a good product, both product strength and marketing should be equally important.
Everyone talks about being a one-person company, praising AI’s technical capabilities, creating one demo after another, one product after another.
But few think about how to make your product stand out in this era where technology is not scarce, how to bring your product into the public eye.
If technology becomes equalized, then marketing becomes the true moat of a company.
This is a path with huge potential and relatively early.
I am actively exploring all possibilities now, hoping to make some progress along this road.
It’s a very fulfilling and addictive pursuit.