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Ouhong Wang's fashion sense is really good. Spring's minimalist luxury style outfits look sophisticated and elegant. Just follow this style.
Star entrepreneurs are a common topic. Some open restaurants, some sell skewers, and of course, many adopt a live-streaming sales model, which at least doesn’t require inventory costs and has a lower investment.
For example, Dong Jie mainly sells products by earning commissions, significantly reducing the risk involved. However, Wang O is different; she sells clothes with her own brand and takes it seriously as a career.
This is why Wang O says her self-created brand clothing store has been in a state of loss since it opened and is still losing money now.
Even in a loss-making state, Wang O has never thought of giving up. She uses the money earned from acting to subsidize her self-created brand, which also fulfills her dream. But Wang O really doesn’t understand business; she only focuses on products, using high-quality wool and silk materials, which naturally raises costs, with a unit price exceeding 1000 yuan, making it unaffordable for everyone.
Wang O’s clothing designs are quite good, and wearing them exudes taste, giving off a sense of quiet luxury and high-end style.
The unit price remains high mainly because Wang O is unwilling to compromise. She opts for natural silk, wool, and cashmere materials, refusing to use cheaper alternatives, so the costs cannot be reduced.
Even for spring and summer clothing, just picking one item would cost four digits, which is manageable occasionally. However, if bought daily, very few people can afford it.
After all, the income of the working class is still not ideal, while wealthy individuals are not particularly interested in self-created brands; they prefer to buy big-name items that cost tens of thousands.
Wang O’s self-created brand clothing, while beautiful, finds itself in a relatively awkward position. Ordinary people want to buy but can’t afford it, while wealthy people look down on it.
So, to change the current situation, Wang O needs to adjust her thinking. For instance, if the cost of silk is too high, she can use materials like acetate or faux silk that provide a similar visual effect.
Especially in spring and summer, there are so many styles of clothing that nobody wants to spend over a thousand yuan on a single item. If the pursuit of fabric quality is not so high, the price positioning can come down.
Clothes priced at a few hundred yuan are affordable for the public. Plus, with so many fans, it wouldn’t be difficult for her self-created brand to achieve profitability.
In fact, Wang O has good taste and aesthetics; her daily casual wear looks quite nice, so the styles should be decent if she ventures into clothing.
For example, a loose sweater worn in early spring feels very relaxed, presenting a casual and free beauty, especially when paired with over-the-knee boots, it has a modern vibe.
For spring trench coats or wool coats, it’s recommended to choose lighter colors. Light colors look softer and have a certain age-reducing effect.
Pairing is also easy and effortless; you can pair it with a basic plain white T-shirt or a knitted top with a unique neckline cutout for a bit of flair.
Casual everyday outfits can also become trendier. For instance, a hooded sweatshirt or T-shirt can be paired with trendy jeans or cargo pants for a chic street style.
Especially with irregular color-blocked jeans, the high-waisted design and wide-leg cut provide a strong effect on leg shape and body figure.
To look cooler, we can opt for a workwear-style suit or a denim set. If the suit feels boring, we can create our own fashion vibe by rolling up the sleeves or exposing shoulders.
In fact, Wang O’s fashion sense is beyond doubt; her ongoing losses in the clothing industry ultimately stem from pricing being too high. A unit price of 1000 yuan is unaffordable for ordinary people.