Pernod Ricard's potential acquisition news drives Brown-Forman's stock price soaring

LootboxPhobia · 2026-03-27T00:13:24+00:00

Brown-Forman Corp. stock price rose 12% as Pernod Ricard considers a takeover, and the two companies have had preliminary merger discussions. The downturn in the alcoholic beverage industry has prompted major companies to seek consolidation. This whiskey producer's stock has fallen 32% over the past year, with a market capitalization of approximately $10.8 billion.

LootboxPhobia

2026-03-27 00:13:24

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Investing.com – Brown-Forman Corp. (NYSE:BF.B) stock rose 12% on Thursday, after Bloomberg reported that Pernod Ricard is exploring the possibility of acquiring the Jack Daniel’s whiskey producer.

According to Bloomberg, citing sources familiar with the matter, the French beverage company has held preliminary talks with Brown-Forman, which is headquartered in Louisville, Kentucky, about a potential merger. Trading of Brown-Forman shares was temporarily halted due to volatility following the report.

Amid a downturn in the alcoholic beverage industry, major liquor companies are considering consolidation, and this potential deal comes in that context. Brown-Forman has fallen about 32% over the past 12 months, with a current market value of approximately $10.8 billion.

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