Sora's shutdown is reasonable, and OpenAI's understanding of the social ecosystem is a misconception. If this had involved cooperation with short video entertainment channels like TikTok, it might have been another way out. Sora burns $15 million daily, with an annualized revenue of $5.5 billion. Just 10 seconds of 1080p video GPU inference costs $1.3, complex scenes cost $33, yet users spend 80% of their time experimenting with "cat space hip-hop" meme packs. 30-day retention is only 1%, and paid conversion is less than 5%, essentially digging their own grave.

TikTok's algorithm understands human psychology, hooks, surprises, emotions, and FYP, while Sora's user-generated content is just thrown into cold feeds, lacking recommendation loops, causing videos to sink without a trace.
Looking at the surviving Runway, which relies on B2B film subscriptions ($10-$50/month + $0.5-$5 per video), with 5 million monthly active users, Kling optimizes for the Chinese market with Chinese language, while Luma/Pika focus on short video social positioning. Vibes has tens of millions of daily active users, mixing real people and AI ads revenue sharing, DomoAI pushes 4K upgrades at $9.9/month, but pure AI social platforms are collapsing across the board.
Returning to the core question: what does it mean that everyone is an AI entrepreneur? What defines a super individual? It’s not just that you’re technically skilled today; you must also understand business logic and human needs. Technology is merely a means of expression.