they didn't kill Sora.

The business model did.
$10–15M burned per day on something people loved but wouldn't pay for. That's not a product. That's an expensive demo.
This is the part most people are missing right now:
-> Going viral is not a business model.
-> Millions of views is not sustainability.
-> "People love it" is not the same as "people pay for it."
OpenAI made the obvious call.. pull compute from experiments, push it into ChatGPT, coding tools, products people open every single day.
Because those are the things with a line item on someone's credit card.
Sora wasn't killed by competition. It was killed by the shift happening across all of AI right now.
We're moving from "this is insane" to "this makes money."
Most AI products you see today won't survive that transition.
Sora was just the first one you noticed.