Narrative Cycles – How Stories Move Markets

Crypto isn’t just a financial market—it’s a narrative market.

Stories drive attention. Attention drives capital. And capital drives price.

From my perspective, every cycle has its dominant narratives. DeFi, NFTs, AI, L2… each one captures attention for a period of time.

What I find interesting is how quickly narratives rise and fall. Something that dominates today can disappear tomorrow.

Personally, I don’t try to chase every narrative. I try to understand them. Because understanding gives perspective, and perspective gives better decisions.

For me, narratives are signals—not strategies.

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