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GMV Gains and Margin Expansion Keep Shopify (SHOP) in Focus
GMV Gains and Margin Expansion Keep Shopify (SHOP) in Focus
Abdul Rahman
Sat, February 14, 2026 at 10:17 PM GMT+9 2 min read
In this article:
SHOP
+1.84%
Shopify Inc. (NASDAQ:SHOP) is one of the best foreign stocks to buy right now. On February 12, Benchmark reaffirmed its Buy rating on Shopify (NASDAQ: SHOP) with a $145 price target, highlighting the company’s focus on reinvesting in its commerce platform rather than maximizing near‑term free cash flow.
GMV Gains and Margin Expansion Keep Shopify (SHOP) in Focus
Despite market pressure, Shopify has delivered 30% revenue growth over the past year, which Benchmark views as evidence of strong execution and long‑term positioning in global commerce. The target is based on a discounted cash flow analysis.
On the same day, February 12, Citizens analyst Andrew Boone lowered the price target on Shopify to $160 from $200 while maintaining a Market Outperform rating. According to Boone, Shopify reported robust Q4 2025 results. The company’s gross merchandise volume (GMV) grew 29% year over year, and this is excluding foreign exchange effects.
Nonetheless, the GMV recorded a 1% slowdown from the third quarter. GMV beat consensus estimates by 2%. Shopify’s GAAP operating margin hit 17.2%, up 70 basis points from the prior year, which Boone commented shows Shopify’s skill in boosting growth while improving profits.
Boone noted that Shopify’s results highlight its growing global reach, with nearly half of Q4’s incremental GMV and merchant base now outside North America. He called Shopify “the de facto platform for starting an eCommerce business,” noting continued progress in enterprise, B2B, and offline segments.
Shopify Inc. (NASDAQ:SHOP) is a Canadian company. It provides a leading cloud-based commerce platform that enables businesses of all sizes to set up, manage, and scale online stores. Its solutions include website design, payments, shipping, and marketing tools.
While we acknowledge the potential of SHOP as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
**READ NEXT: ****11 Best AI Penny Stocks to Buy Right Now and **13 Best Affordable Tech Stocks to Buy Right Now.
Disclosure: None. This article is originally published at Insider Monkey.
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