From "Buying Products" to "Buying Feelings": Experience Economy Drives Diverse Consumption

MetaMuskRat · 2026-03-21T00:28:14+00:00

Recently, experiential consumption activities at Hengdian World Studios in Zhejiang, Suzhou Future Science Fiction Museum, and Aiqiyi Paradise in Yangzhou have attracted tourists, reflecting the profound transformation of the consumer market and the rise of the experience economy. The National Two Sessions emphasize expanding domestic demand and boosting consumption, demonstrating the government's firm determination.

MetaMuskRat

2026-03-21 00:28:14

Abstract generation in progress

People’s Financial News, March 21 — At Hengdian World Studios in Zhejiang, visitors “travel back in time” to interact with actors on set; at the Suzhou Future Science Fiction Museum, children experience drone soccer; at iQIYI Paradise in Yangzhou, fans check in at Zhang Fengxia’s small shop from “My Altay”… A series of consumer scenes driven by “experiences” are continuously unfolding. This year’s National Two Sessions, “consumption” remains a frequently discussed topic, with government work reports repeatedly mentioning “consumption,” demonstrating a firm commitment to expanding domestic demand and boosting consumption, while also reflecting profound changes in the consumer market. Among emerging consumption models, the experience economy is rising strongly. (Shanghai Securities Journal)

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