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BYD will sell 3,870 units in Japan by 2025
The Japan Automobile Importers Association (JAIA) announced on January 8 that the sales of imported cars (excluding Japanese manufacturers) in 2025 increased by 7% year-on-year, reaching 243,129 units. This is the first positive growth in two years. Among them, pure electric vehicles (EVs) saw a 26% increase, reaching 30,513 units, setting a new record. The increase in sales of pure electric vehicles from manufacturers like Tesla in the United States has driven the overall growth.
Japan’s EV sales have increased for seven consecutive years. In 2025, EVs accounted for 13% of total sales, up 2 percentage points from the previous year. Tesla, Inc. did not disclose domestic sales in Japan, but the company’s sales in the “Others” category, which mostly includes Tesla, increased by 88%, reaching 10,693 units. This means Tesla’s sales in Japan exceeded 10,000 units for the first time, and its brand ranking rose from 10th to 7th place last year.
BYD’s sales in Japan grew by 62%, reaching 3,870 units. The SUV “Sea Lion 7,” launched in April 2025, continues to sell well, significantly boosting sales. In summer 2026, BYD will launch the compact electric vehicle “Racco” in the Japanese market, aiming to further expand its market share.
Continue reading here: Nikkei Chinese Web
Japan Economic News Agency and the Financial Times merged into the same media group in November 2015. The alliance formed by the two newspapers, founded in the 19th century in Japan and the UK, is committed to “high-quality, comprehensive economic news” and promotes collaboration across various fields, including special features. As part of this effort, articles are exchanged between the Chinese websites of both newspapers.