CITIC Bank Creates Scenario-Based Financial Education, Integrating Financial Knowledge into People's Daily Lives

On the occasion of International Consumer Rights Day on March 15th, CITIC Bank focuses on the theme “Clear and Safe Financial Networks, Protecting Peace of Mind in Consumption.” Based on new scenarios of cultural and tourism consumption, and highlighting regional traditional cultural features, the bank integrates financial risk alerts with local cuisine and cultural tourism resources in an engaging, warm, and interactive way. This approach brings financial security into people’s lives, vividly fulfilling the responsibility of “finance serving the people.”

Connecting North and South, Consumer Protection Roaming Paints a “Mobile Scenic Line”

During the event, CITIC Bank launched the “Consumer Protection Roaming City Exploration” activity nationwide. Branches in Harbin, Changchun, Shenyang, Dalian, Kunming, Guangzhou, Hangzhou, Nanjing, Xiamen, Wuhan, Chengdu, and others coordinated across regions, cleverly blending risk alerts with ice and snow culture, Lingnan customs, Jiangnan rain, and Bashu charm to create differentiated, immersive financial education content. Carefully crafted consumer protection guides from each branch serve as considerate travel companions for local residents and provide safety protection for visiting tourists. Financial knowledge accompanies travelers across mountains and rivers, spreading in all directions, ensuring every journey is accompanied by peace of mind and every fireworks display is safeguarded.

Multiple Cities in Action, Themed Restaurants Light Up “Life Guardianship Stations”

If “Consumer Protection Roaming” is a moving scenic line accompanying travelers across mountains and rivers, then CITIC Bank’s collaboration with McDonald’s to create financial knowledge-themed restaurants is a “Life Guardianship Station” integrated into daily life. CITIC Bank has expanded the “Consumer Protection + Cuisine” crossover model from a single location to a nationwide layout.

In Shanghai, eight financial knowledge-themed restaurants embed consumer protection information into the quick moments of ordering and dining, achieving frequent contact and subtle influence.

In Harbin, six such themed restaurants adapt to local conditions, integrating financial knowledge into urban life, making financial literacy accessible in daily consumption.

McDonald’s financial knowledge-themed restaurants have also opened in Hefei, Hohhot, and Zhuhai, echoing the locations in Shanghai and Harbin, forming a nationwide pattern of multi-city coordination and widespread presence.

From the icy city in the north to the shores of the South China Sea, from eastern metropolises to western fertile lands, CITIC Bank is building a nationwide financial safety network through the dual lines of the “Consumer Protection Roaming” scenic route and the “Themed Restaurants” fixed guardianship stations. The protection from CITIC Bank extends beyond “3.15,” reaching every spring, summer, autumn, and winter, ensuring that financial warmth crosses seasons and walks hand in hand with the people.

Editor: Li Jing