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Wuxin Technology's 2026 New Product Launch and International Business Expansion
Tech Observation Network: RLX Technology has recently made new developments in business diversification and international market expansion.
Company Project Progress
RLX Technology’s self-developed oral nicotine products completed sampling in 2024 and plan to be launched simultaneously in European and American markets in 2026. The product aims to expand the smokeless tobacco market through more convenient usage methods.
Company Status
The company’s “See Love: Guide Dog Partner Program” will continue from 2025 to 2026, with a planned donation of 4 million yuan to fund the training, medical care, and breeding of 20 guide dogs. The first 10 guide dogs were delivered in 2025.
Business Progress
According to the Q3 2025 financial report, RLX Technology’s international business revenue accounts for 72%. The company has been expanding its presence in Asia-Pacific and Europe through mergers and acquisitions, such as the European acquisition completed in May 2025, with future plans to further strengthen localized operations.
Product Development
In addition to oral nicotine products, the company has launched nicotine lozenges in the U.S. market and continues to develop new tobacco products like heated tobacco (HNB) to expand its global product portfolio.
The above information is compiled from publicly available sources and does not constitute investment advice.