The true nature of paid promotions by leaked influencers has been revealed, with over 95% failing to disclose, misleading investors

A major scandal is unfolding in the cryptocurrency market. A leaked price list involving over 200 influencers has revealed the true nature of promotional activities for crypto projects. Particularly shocking is the fact that more than 95% of the accounts that accepted paid contracts failed to disclose that their content was sponsored. Many of these influencers falsely presented their posts as organic, while in reality they were paid promotions.

This issue highlights a fundamental problem of lack of transparency and trust in the digital asset space. Regulators and industry experts are calling for stricter disclosure rules and enforcement.

Leak of Over 200 Influencer Price List Exposes Payment Structures

In early September 2025, on-chain investigator ZachXBT shared leaked documents containing a price list for over 200 crypto influencers. The list detailed each influencer’s fees for single posts or campaigns, preferred payment methods, and even wallet addresses for receiving payments.

The payment structures were surprisingly diverse. Top-tier influencers demanded up to $20,000 per post, while small to mid-sized accounts charged around $500 per tweet. Bundled discounts for multiple posts or videos were also offered, indicating that standard marketing practices are being adopted in the crypto market.

The most concerning aspect was the widespread violation of disclosure rules. According to ZachXBT’s analysis, fewer than five accounts out of over 160 explicitly labeled their posts as sponsored content. The vast majority concealed paid promotions, making them appear as regular posts.

Attity Admits to $60,000 Paid Contract, Explains Disclosure Lapses

Among the influencers named in the leak, Attity drew particular attention. It was revealed that he received one of the highest payments, with a Solana wallet address linked to a $60,000 fee, marking him as one of the highest-paid influencers in the industry.

Immediately after the leak, Attity issued a statement acknowledging the $60,000 payment. However, he claimed this amount was not for a single post but covered a comprehensive contract for platform-wide marketing activities over several weeks.

According to Attity, his relationship with the client started with simple marketing tasks. Over time, he was asked to create threads, memes, and comments related to the platform, eventually being asked to promote during the pre-sale phase. He admitted that disclosure should have been made at that stage.

He also claimed that the client explicitly instructed him to maintain an “organic” style of posting and emphasized that he did not intend to harm followers. While apologizing for the lack of transparency, Attity also claimed that after the pre-sale failed to meet expectations, he faced pressure from the client. He stated, “I have never been involved in rug pulls or scams,” criticizing the disclosure violations while denying more serious illegal activities.

Structural Issues in the Crypto Influencer Economy, Regulators Issue Warnings

This incident is just one part of broader industry challenges. In the crypto space, influencer-led promotions are often conducted systematically and opaquely. The wallet addresses in the leak suggest that funds are transferred directly to accounts without formal contracts or legal oversight.

In this environment, accountability mechanisms are limited. The habitual disregard for disclosure rules makes it difficult for retail investors to distinguish between genuine interest and paid promotion.

Similar incidents are not uncommon. In early 2025, the CR7 meme coin, mimicking Cristiano Ronaldo, surged to a market cap of $143 million before collapsing rapidly. Influencers promoting this token later deleted their posts to erase traces of involvement. Another case involved Argentine President Javier Milei promoting the $LIBRA token, which led to political backlash and allegations of fraud.

Regulatory agencies like the Federal Trade Commission (FTC) and the Advertising Standards Authority (ASA) require clear disclosure of sponsored content. However, in the crypto market, these guidelines are often systematically ignored. Authorities emphasize that even undisclosed promotions labeled as “marketing” can violate regulations and mislead investors.

The leaked influencer list exposes how systematically this business operates. Industry experts warn that stricter enforcement of disclosure rules and ongoing regulatory oversight are essential. Protecting small investors and maintaining market integrity require urgent reform of advertising standards in the crypto asset sector.