Honor is expanding into the humanoid robot industry.

Human-like robot race welcomes new players.

Recently, according to All-weather Technology, Honor has announced that it will launch its first consumer-focused humanoid robot at the 2026 Mobile World Congress (MWC).

This also marks Honor as the first major smartphone manufacturer globally to officially enter the humanoid robot race.

In fact, Honor has long had ambitions to explore the robotics sector.

In October 2025, Honor showcased a phone resembling a Pocket camera at the Magic8 series launch event, calling it the “Robot Phone,” demonstrating Honor’s vision of cross-device intelligent connectivity.

Compared to industrial-grade robots, the consumer humanoid robot market is seen by industry insiders as the most commercially viable at present.

“Modern factories are already highly automated. Currently, the cost of humanoid robots still cannot compete with the automation equipment in these factories,” said a person in charge of a humanoid robot company in Beijing to All-weather Technology.

As a result, the consumer market has become a “must-win battlefield.”

Companies like Songyan Power, Galaxy General, Yushu Technology, and Magic Atom Robots are all sponsoring the 2026 Spring Festival Gala, revealing their intentions to tap into the C-end market. For example, Songyan Power’s “Xiaobu Mi” robot, priced in the ten-thousand-yuan range, is mainly aimed at matching the payment capacity of consumer customers.

However, compared to startups that need to build user awareness from scratch, Honor’s large global user base, mature supply chain system, and extensive retail network—especially its deep brand presence in the C-end market—can provide a natural moat.

But how Honor’s humanoid robots will better synergize with its smartphone business, and how to identify genuine “urgent needs” in the consumer market, remains to be seen.

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