I saw something interesting — Bitcoin mining company GoMining and luxury watch brand Jacob & Co. collaborated on a limited edition. It sounds a bit outrageous, but upon closer thought, it actually fits the current Web3 ecosystem's trend of "mix and match."

This limited edition Epic X GoMining set is priced at $40,000, with only 100 units worldwide. It includes two parts: one is Jacob & Co.'s manually linked luxury watch (which itself is a status symbol), and the other is a "digital mining machine" certificate, corresponding to 1000TH of computing power.

In other words, buyers of this set get both a high-end watch and real mining rights. This "physical asset + digital asset" bundling approach has been rare in the Web3 ecosystem over the past few years.

From a business perspective, this collaboration meets the intersection of two needs: on one hand, high-net-worth individuals' demand for luxury goods and status recognition has never diminished; on the other hand, the stable returns from Bitcoin mining are attractive to those pursuing long-term asset allocation. Using limited editions and high prices to create a sense of scarcity is a classic tactic.

Honestly, this seems more like a marketing creative show rather than a genuine innovation that changes the mining ecosystem. But if it can attract traditional high-end consumers' understanding of Bitcoin and the computing power economy, it also indirectly promotes industry awareness beyond its usual circle.