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From Steam hit to on-chain assets: How does this dating game redefine fan engagement through RWA?
【CryptoWorld】Popular romance interactive game on Steam is now entering the blockchain.
Since its launch on Steam, this game project has maintained a 93% positive review rate and a stable 12,500 concurrent online players. It has announced the official Web3 upgrade. Its content-based RWA asset LOVEVoyage has been listed tonight on the dedicated RWA trading platform RWAX, becoming one of the platform’s first key content-type RWA assets.
Data shows that related content around this IP has surpassed ten million views across the entire network. Leading domestic gaming platform KOLs continue to promote it, with single live broadcast viewership frequently exceeding one million. The hype is indeed impressive.
Interestingly, this time it’s not just about launching the project. The official plans to bundle future multi-season content planning, character voting, plot branching, and offline events into a “content-type RWA.” In other words, fans and on-chain users can not only watch the story as spectators but also participate as holders and contributors to the IP’s value—this involves on-chain governance voting, token economic distribution, and other mechanisms.
Why choose RWAX for issuance? The official states that they value its market infrastructure and liquidity capabilities for RWA assets. On a unified RWA trading platform, content-based assets can achieve more transparent pricing, trading, and data accumulation. This approach is somewhat like combining traditional fan economy with on-chain asset trading—fans participate in content decision-making and share in asset appreciation.
Specific issuance parameters and interactive gameplay will be announced gradually, but this direction itself is worth paying attention to. Exploring the commercialization path of content assets in the RWA track is truly a new idea.