Tens of millions of followers content IP enters Web3: How XinDongLianLv uses RWA to turn fans into value co-creators

Real-life dating travel game “Heartbeat Love Journey” officially announces entry into the Web3 ecosystem. Its content-based RWA asset LOVEVoyage has launched on RWAX (RWA-exclusive trading platform) tonight, becoming one of the platform’s first key content-type RWA assets. This is not just a simple token issuance, but a combination of traditional content IP fan economy and on-chain governance, allowing fans to upgrade their identity from “spectator” to “holder and participant.”

A Successful Content IP

Heartbeat Love Journey has already accumulated a substantial user base before entering Web3. According to publicly available data and third-party statistics, this game maintains a 93% high praise rate on Steam, with approximately 12,500 online players. More importantly, the total related content views around this IP have reached tens of millions, with top KOLs on domestic gaming platforms spreading the content online, and single live broadcast viewership surpassing one million.

What do these data indicate? They show that Heartbeat Love Journey is not just a game but a content IP with strong fan stickiness and dissemination power. Based on this foundation, entering Web3 is more than starting from zero; it has real users and market validation.

How RWA Assets Package Content IP

LOVEVoyage’s innovation lies in bringing multiple dimensions of the IP onto the chain. Specifically, this RWA asset will include:

• Rights to future multi-season content planning
• Voting rights for casting choices
• Decision-making rights for storyline branches
• Participation rights in offline events

This means fans are no longer passive consumers of content but can actively participate in the long-term operation decisions of the IP. This participation, combined with on-chain governance and token economic mechanisms, allows fans to continue enjoying content as “spectators” while also participating as “holders and contributors” in the co-creation and sharing of the IP’s value.

In other words, fans’ enthusiasm and choices now have direct economic feedback—they can influence content direction and share in the value growth of the IP.

Why Choose RWAX

The official states that the decision to issue on RWAX is mainly based on three points:

• Market infrastructure: RWAX, as a dedicated RWA trading platform, provides a unified trading environment
• Liquidity capability: Compared to decentralized trading methods, a centralized market offers better trading depth
• Transparent pricing and data accumulation: Enables more transparent value discovery and historical data recording for content assets

This reflects the gradual improvement of RWA market infrastructure. Non-standard assets like content IP require specialized trading platforms to achieve effective price discovery and liquidity matching.

Summary

Heartbeat Love Journey’s Web3 transformation represents a trend worth关注: traditional high-popularity content IP is no longer just seeking financing or token appreciation but exploring how to turn fans into genuine stakeholders. Through RWA, fans’ participation, choice, and profit rights are on-chain verified and tradable, going beyond simple community governance tokens.

Whether this model can succeed depends on two key points: first, the ongoing attractiveness of the IP itself; second, whether on-chain participation mechanisms can truly create value for fans. The fan base and market performance of Heartbeat Love Journey at least demonstrate that the first point has a foundation. As for the second, it will require subsequent operational practices to verify.