Ever wonder how some crypto projects manage to generate massive revenue from airdrop campaigns? Here's a case study in unconventional growth math:

Imagine a protocol executes this playbook: spend half a year getting content creators to organically hype the project at zero cost, then charge $3.03 per wallet for airdrop eligibility. If one million wallets register, the math is simple—that's $3.03 million in revenue from a single mechanic.

It's a clever stacking of network effects and monetization. Low barrier to entry ($3.03 is almost a joke), massive scale potential (millions of wallets), and creator-driven marketing doing the heavy lifting. Whether this model is sustainable or just genius arbitrage of hype remains the question.