Ever notice how Web2 giants tend to bypass existing crypto infrastructure and roll out their own solutions instead? Pretty telling, right? You'd think these companies would leverage what's already built—mature blockchain networks, proven DEX protocols, established wallet systems. But no, Meta's cooking up their own thing, traditional tech firms are spinning up proprietary chains, payment companies are designing custom layers. Is it pure control? The appeal of proprietary data? Or maybe they don't trust existing infrastructure enough to stake their reputation on it? Either way, it raises questions about how fragmented the Web3 ecosystem might become if every heavyweight decides to build from scratch rather than collaborate with what's already out there.