2026-01-19 21:46:21

When launching an app designed to make crypto more accessible, your target market shouldn't be the existing crypto community. Why? Because early adopters and experienced traders have already optimized their workflows. Instead, focus on mainstream users who find current platforms too complex or intimidating. The real growth opportunity lies in simplifying entry barriers for people completely new to digital assets.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

14 Likes

Reward
14
5
Repost
Share

Comment

0/400

rug_connoisseur

· 12h ago

NGL, this idea is quite right, but 99% of projects still end up just harvesting early investors first...

View OriginalReply0

Deconstructionist

· 12h ago

Basically, don't sell to the old seasoned investors in the crypto circle; you should target the newcomers.

View OriginalReply0

SolidityStruggler

· 12h ago

To be honest, this set of theories sounds good, but in reality, most mainstream users don't care about crypto... what they care about is whether they can make money.

View OriginalReply0

RektRecorder

· 12h ago

The reasoning is sound, but in reality, those newbies come in and go all-in, then get wrecked. What's the point of simplifying the UI?

View OriginalReply0

NoodlesOrTokens

· 12h ago

Bro, this logic is actually quite eye-opening. What you're saying is right. Our group of seasoned crypto veterans have long figured out the tricks, and the real gold mine is in the newbies.

View OriginalReply0