2026-01-19 19:25:30

Major Development: Restaurant Chain Embraces Bitcoin Strategy

Steak 'n Shake just dropped major signals about Bitcoin's mainstream adoption. The company revealed a $10 million Bitcoin purchase last week—a serious bet on BTC by a traditional retail player. That's not all. They went live with Bitcoin payment options back in May and followed it up with impressive financials: Q3 same-store sales jumped 15% year-over-year.

This move reflects a broader trend. When established brands with decades of history start moving Bitcoin treasuries and accepting crypto payments, it's not just PR noise. It's a test case. Steak 'n Shake's stack reveals something: traditional commerce is ready. The infrastructure exists. The question now is whether other major retailers follow suit.

BTC-1,61%

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FloorPriceNightmare

· 10h ago

Steak burgers are really a thing this time, but don't overhype it... Traditional retail starting to bet on BTC does have some signaling significance, but can a single chain turnaround really change the narrative? Let's wait and see what happens next; the real test is still ahead.

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FloorPriceWatcher

· 10h ago

A 15% increase is indeed impressive, but is it really because of Bitcoin or just because the dishes are simply delicious...

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AirdropAnxiety

· 11h ago

Wow, traditional chain restaurants are starting to play with Bitcoin now, this is really happening

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CryptoCross-TalkClub

· 11h ago

Laughing out loud, a Burger King buying a Bitcoin can increase by 15%, how is this deal calculated? --- Traditional big companies are starting to stockpile coins, it seems the bull market is really coming, or maybe this is a new way to cut leeks. --- Ten billion dollars worth of Bitcoin, even more aggressive than Tesla, is the boss telling us a comedy show or a finance class? --- Wait, is the 15% increase in same-store sales really because of Bitcoin, or are people just hungry and want to eat burgers? --- Mainstream adoption? It sounds like traditional companies are also starting to gamble, who will be the last to take the bait this time?

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