The uncomfortable reality many overlook: representation agencies operating in the creator economy often prioritize profit extraction over creator welfare. Think about it—they approach creators with grand promises, then turn around and charge massive fees to brands while the creator's intellectual property, audience, and personal brand get leveraged for pennies. Sound familiar? This model isn't just unfair; it's structurally extractive. The creator shoulders the risk, builds the audience, develops the reputation, yet the intermediary captures most of the value. In Web3 and decentralized economies, this exact dynamic is what creator communities are trying to disrupt. Direct relationships, transparent revenue sharing, and smart contracts that actually align incentives? That's the alternative gaining traction. The old gatekeeping model is under pressure for good reason.