2026-01-08 07:34:36

Morgan Stanley recently announced the launch of a spot Bitcoin ETF, which has attracted industry attention. Bitwise advisor Jeff Park believes that even if the ETF performs modestly in the end, Morgan Stanley can still gain significant brand benefits — this is not only a financial gain but also a strategic signal.

What are the benefits of issuing a Bitcoin spot ETF? Industry experts have summarized a few points: First is reputation enhancement, demonstrating that the company has foresight, youthful energy, and innovation; second, it can attract top talent in the crypto field; third, it sends a signal to the market — that the potential of the crypto market is underestimated; finally, it can also open up new customer segments.

Morningstar ETF analyst Bryan Armour further pointed out that Morgan Stanley’s move might have a hidden purpose: to transfer existing Bitcoin investment clients to its own ETF platform, allowing it to achieve a leapfrog advantage despite entering late.

Interestingly, among the three major global investment banks (Morgan Stanley, Goldman Sachs, JPMorgan Chase), Goldman Sachs and JPMorgan Chase have long been involved in cryptocurrency investments, but neither has launched its own spot ETF product. Morgan Stanley’s move this time breaks this pattern.

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CoffeeOnChain

· 14h ago

Morgan Stanley's move is really stingy... Being reactive actually allows them to exploit clients. Honestly, this tactic is brilliant.

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LiquiditySurfer

· 01-10 18:06

Morgan Stanley's move is brilliant; the brand value is more attractive than the ETF's own returns. But to be fair, why haven't Goldman Sachs and JPMorgan moved yet? It's quite interesting. The tactic of client transfer is indeed ruthless. Being late to the game might actually be an advantage? This is the game of the financial giants. We small investors can only watch the dust settle. The talent war in the crypto space has just begun.

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StableBoi

· 01-08 18:25

Honestly, Morgan Stanley's move this time is just hype, their brand value has long been invested in. Wait, why are Goldman Sachs and JPMorgan still watching? That's outrageous. Overtaking on a bend? I think they're just trying to take the road others have already paved.

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RektRecorder

· 01-08 08:03

Morgan Stanley is really playing this round; entering late is actually more advantageous. No wonder the other two are still hesitating...

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tokenomics_truther

· 01-08 08:03

Morgan Stanley is really playing hard this time. Building brand value is more important than making money... By the way, how come Goldman Sachs and JPMorgan are still slacking off?

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MidnightGenesis

· 01-08 07:47

On-chain data shows that there is an interesting story behind Morgan's recent moves... It's not just about brand image, but actually a strategy for customer migration. It is worth noting that Goldman Sachs and JPMorgan Chase have long been involved, and now it's their turn. The time difference itself is a signal.

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DaoGovernanceOfficer

· 01-08 07:41

ngl, the brand play here is textbook governance theater—empirically speaking, late movers capturing first-mover narrative? *sigh* that's not strategy, that's just good pr

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Rugman_Walking

· 01-08 07:40

Morgan Stanley's move is really clever; the brand value has increased more than the ETF itself... Basically, it's a signal of taking a side.

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