Buy gold for yourself in 2026 - A comprehensive guide to choosing a gold shop for beginners

Accumulating gold is not as complicated as you might think, but the most important question is buying gold for yourself—you need to know why you are buying and which shop to choose to ensure safety.

Before going to a gold shop, ask yourself clear questions

There are many ways to invest in gold, but not all methods are effective:

Buying as jewelry: Choose the best gold jewelry, but it will have a premium and lower resale value.

Long-term gold savings: 99.99% gold bars protect against inflation and are easy to sell back.

Short-term speculation: Online products like gold trading are more suitable; no need to hold physical gold, and costs are lower.

Once you know your goal, it’s time to select a trustworthy shop.

Top 10 safe and promising gold shops for 2569

1. Hua Seng Heng Department Store - Pioneer of Thai gold trading

With over 70 years of operation, Hua Seng Heng is considered one of the oldest gold trading institutions. The name in Chinese means “One Heart,” reflecting traditional Chinese family business values.

Currently, it has 5 branches across Bangkok and surrounding areas. Customers can buy both jewelry and gold bars online, with prices referenced from the global market. Additionally, this shop is a Gold Futures broker on TFEX.

Caution: Online trading carries cybersecurity risks—only use official channels for transactions.

2. Yaowarat Gold Shop - The largest network in the country

When it comes to Thai gold, most people think of Yaowarat. This shop started in 2512, with over 50 years of history, expanding to over 350 branches nationwide.

You can choose to buy jewelry or investment gold, with prices referenced from the Thailand Gold Traders Association. An advantage is the convenience of finding branches, but a downside is that the large number of branches may lead to inconsistent service standards.

Tip: Choose reputable branches or use online channels for safety.

3. Ausiris Gold - A comprehensive gold investment company

This company has an interesting history, starting from an old gold shop in Phetchaburi ( established in 2460 ), then expanding to Bangkok in 2530.

What makes Ausiris stand out is that it pioneered online gold bar investment in Thailand. It offers comprehensive services: buying and selling gold bars, Gold Futures trading, savings plans, and even gold ETFs listed on the stock exchange.

Transactions are open 24 hours via website and app. However, this can be a double-edged sword, as it might lead to impulsive investment decisions.

Important: Study derivatives thoroughly before investing and set Stop Loss to manage risks.

4. Aurora Gold Shop - Wide variety of gold and diamonds

With over 40 years of operation, it started as a goldsmith shop and later became a jewelry store ( Sui Seng Heng ), now renamed Aurora.

Aurora’s strength is its diverse services—not only gold bars but also diamonds, gemstones, and auspicious jewelry. It has over 200 branches nationwide and offers ordering via the Aurora Gold app.

Risk: Prices may be higher than other shops due to additional products—compare prices before deciding.

5. Mae Thong Sook - A legendary gold investor

MTS Gold ( Mae Thong Sook ) was established in 2495, registered as the first company in 2507, now with 7 branches.

What’s commendable is its digital transition through the MTS Gold platform, allowing customers to buy and sell gold bars, silver milled bars, derivatives ( TFEX ), as well as jewelry and old gold, with real-time prices referencing the global market.

Key point: Derivatives are high-risk—study carefully before entering.

6. TTK Gold Shop - Thailand’s oldest gold institution

TTK ( Tangokang ) has been operating for over 160 years since the reign of King Rama V. The 7-story building features colonial architecture, with the second floor serving as a vintage museum.

Currently, it has over 30 branches offering gold jewelry and bars, with standard prices set by the Gold Traders Association. Suitable for both investors and jewelry buyers.

Consideration: Fewer branches than others, which may be inconvenient if far away.

7. YLG Bullion Company - A global exporter

Originally named Yuliam Gold Factory, it has been producing and exporting gold jewelry and gemstones for over 20 years. In 2546, it changed its name to YLG Bullion International.

YLG offers various services: trading 99.99% and 96.5% gold bars, savings plans, TFEX trading, and import-export services. Transactions are conducted via the YLG Bullion Trading platform with comprehensive analysis tools.

Disadvantage: Fewer branches, but good online coverage.

8. Thong Bai Yao Ratchada Gold Shop - Jewelry specialist

Another old shop in Yaowarat, mainly buying and selling jewelry, diamonds, gemstones, and precious stones. It is a member of the Thailand Gold Traders Association, with 5 branches in Bangkok.

Ideal for those seeking detailed, high-quality, and uniquely designed jewelry.

Limitation: Focuses mainly on jewelry; no full-scale investment gold services.

9. Jin Hwa Heng Gold Shop - Expert craftsmanship

Established in 2523, specializing in beautifully designed jewelry—rings, bracelets, necklaces, and recently laser-engraved patterns.

Sold through both physical stores and online via its website, with prices referenced from the Gold Traders Association. Suitable for those wanting beautiful gold at standard prices.

Limitation: Branches are only in central Bangkok.

10. Thana Kit Gold Shop - Building trust through dedicated service

Started as a manufacturing factory, later becoming a retail jewelry shop, operating for 40 years.

Main services include buying and selling jewelry and gemstones, pawn loans, consignment sales, and custom jewelry such as family rings, amulets, and diamonds.

Ideal for those wanting custom-made jewelry, but it does not offer official investment or savings gold services.

6 things to remember before buying gold for yourself

( 1. Choose reputable shops that are members of associations

Trust is built on operational history, strong customer confidence, and no past issues.

) 2. Important documents: warranty card and official papers

Warranty cards allow resale to the same shop and help determine future gold value.

3. Check weight in front of the customer

Weigh gold in front of both buyer and seller to ensure confidence, whether buying or selling back.

4. Understand the costs

• Premium ### labor and production costs ###
• Mold fee ( for gold bars )
• Storage fee ( if stored at the shop )

( 5. Negotiate price but know your limits

Standard prices are set by the Gold Traders Association; shops may add premiums but avoid pushing prices below fair value.

) 6. Resell to the same shop

This ensures quality assurance and the best price for you.

Conclusion: Buying gold for yourself requires smart choices

No matter which of these 10 shops you choose, if you buy with your heart and do it well, buying gold for yourself will become a valuable asset—bringing peace of mind, beauty, and financial returns. If you’re unsure which shop suits you, try each one and pick the one that makes you feel most confident.