Strategy Secures Position in Nasdaq-100 Amid Business Model Scrutiny

Strategy, the Bitcoin treasury company trading on Nasdaq-100, has managed to maintain its index inclusion despite growing questions about its operational framework. The firm’s approach—centered on long-term crypto asset accumulation rather than active trading—has drawn scrutiny from market observers who suggest this contrasts sharply with traditional corporate operations or dynamic otc trading strategies employed by other players.

The holding strategy adopted by Strategy represents a distinct positioning in the digital asset space. While some argue this passive stance deviates from conventional business practices, others view it as a deliberate commitment to value preservation in the volatile crypto market.

MSCI’s anticipated evaluation in early 2026 will serve as a critical checkpoint. The index review will reassess whether companies with Bitcoin treasury holdings and buy-and-hold philosophies warrant continued representation alongside traditional Nasdaq-100 constituents. Investors are closely monitoring how the risk assessment framework evolves—particularly regarding firms whose primary operations center on crypto accumulation rather than revenue-generating activities.

The outcome of MSCI’s review could reshape criteria for index inclusion, potentially setting precedent for how blockchain-focused treasury companies are evaluated within mainstream financial benchmarks.