2026-01-03 11:23:42

The leading player in the prediction market track, Kalshi, has recently been spending heavily on marketing. Last night, they directly spent $450,000 to showcase their ads on the 3D screens in Las Vegas. The move is indeed aggressive, but the brand logo design of this project is a bit hard to overlook—the signature-style logo looks like the strokes are floating unsteadily, and the lines are crooked and uneven. Spending so much money on marketing actually makes the "roughness" of the brand image more apparent. That said, the coordination between marketing and visual design indeed affects the first impression of users.

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SignatureCollector

· 15h ago

$450,000 smashing the screen, and the LOGO ended up looking like this? Haha, that's a bit outrageous --- No matter how aggressive the marketing is, it can't save poor design, this is awkward --- Can throwing money create taste? Clearly not --- It feels like Rich Brother just spends money without caring about the effect, just burn first and see later --- The strokes are floating unstably, I'm also stunned. Is this an aesthetic issue or intentional? --- The market prediction is doing well, but they insist on such exaggerated marketing, which is a bit disconnected from user experience --- The LOGO looks like it was casually drawn in a calligraphy practice sheet, and it made it onto the screen --- The big screen definitely grabs attention, but seeing this logo makes me want to吐槽

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SelfRugger

· 01-03 11:50

$450,000 spent on a big screen, and the logo looks like it was drawn by a shaky hand? The taste is really off the charts. --- No, with such poor design and still daring to spend so much money, the mentality is truly desperate. --- Spending a lot on marketing actually exposes shortcomings; is this considered a reverse operation? --- That crooked, twisted signature-style logo, I just can't understand it. Why does no one dare to say anything? --- Wait, do market predictions still rely on such attention-grabbing tactics? It feels a bit fake. --- Poor visual design directly lowers the overall class of the project; it's a waste of money. --- So this is the common problem with Web3 projects? Plenty of money but lacking aesthetic sense.

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Rugpull幸存者

· 01-03 11:44

$450,000 smashing the screen, and the LOGO ended up like this. Can't really hold it together anymore. The LOGO is really a point deduction, no matter how much more money is spent, it can't be saved. Having a lot of money doesn't necessarily mean you can burn it to create taste. Kalshi truly proves this. Prediction markets are popular, but poor visual design definitely affects public perception. Spending so much on advertising, it would be better to find a reliable designer... Brand image ruined by details, classic.

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RektButSmiling

· 01-03 11:42

450,000 spent on a big screen just to let people see how crooked the logo is? That move is absolutely brilliant. --- Wait, is the prediction market sector now burning money so fiercely? --- It's a bit outrageous to spend marketing funds on a logo design like this. --- A typical big-budget marketing stunt with little taste, hilarious. --- It seems like Kalshi just wants to use money to create a presence, but it ends up exposing problems instead. --- How insecure must you be to spend 450,000 to have all of Las Vegas see your ugly logo? --- Projects with poor visual design can't be saved even with aggressive marketing.

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