Meta's latest move on AI privacy is raising eyebrows across the tech community. The company's new policy allows targeted advertising—including political ads—to be served based on user conversations with AI bots. This means your chats aren't just informational anymore; they're becoming data points for ad networks.

Here's what's happening: When you interact with Meta's AI systems, the platform now reserves the right to extract behavioral signals from those conversations and feed them into their ad targeting engine. Political campaigns can leverage this to reach voters based on their AI chat patterns.

For those following crypto and Web3 developments, this raises a familiar debate: Who owns your data? In the decentralized world, users typically have more granular control over their digital footprint. But on centralized platforms like Meta, that control is limited by terms of service updates—which most people never fully read.

The broader implication is worth noting: as AI becomes more conversational and integrated into daily apps, the data surface for targeting expands. Advertisers now have another layer of insight into user intent and behavior. Whether this is a win for marketing effectiveness or a loss for user privacy depends largely on your perspective.