Tesla's rollout of Full Self-Driving in South Korea—starting with the Model S and X on HW4—has triggered massive consumer enthusiasm. The Korean market is eating it up, and adoption momentum shows no signs of slowing. But here's what's worth watching: as a game-changing technology gains traction and threatens entrenched local players, the playbook usually follows a predictable pattern. Domestic media outlets start amplifying safety concerns, regulatory uncertainty, and local brand loyalty messaging. It's not necessarily coordinated, but the incentives align. Protecting established manufacturers becomes the narrative. Whether through selective reporting or manufactured controversy, the pattern repeats across markets when foreign innovation disrupts comfortable market positions. Korea might be heading down that exact path.