2026-01-02 06:25:40

This quarter, TokenFi has achieved significant breakthroughs across multiple dimensions, especially in expanding mainstream awareness and advancing real-world asset tokenization.

In terms of media exposure, TokenFi launched a three-month promotional campaign in the United States, covering outdoor advertising in Times Square and nationwide TV coverage, reaching over 219 million households. These efforts effectively pushed the concept of tokenization from the crypto community into the broader public eye. Meanwhile, large billboard advertisements in New York City and three separate interviews at the New York Stock Exchange trading floor further strengthened the project's presence in traditional financial topics.

In ecosystem development, TokenFi not only participated as a bronze sponsor in the 11th European Blockchain Conference, but its Chief Risk Officer Pedro Vidal also co-presented with Securitize and ABN AMRO to discuss the current state of the secondary market for tokenized assets. This year marks TokenFi’s 2nd anniversary; the project has evolved from an initial tool into a multi-product ecosystem, with expanded collaborations in the sports sector—Queen's Park Rangers wearing TokenFi jerseys during matches, significantly increasing brand exposure beyond the native crypto user base.

On the product and infrastructure front, TokenFi Shield has been officially launched, currently available for free to developers to identify key issues in smart contracts before mainnet deployment; AIGen Studio is also live, allowing users to receive 8 AI-generated NFTs daily for free, lowering the barriers to on-chain creation. The release of these tools demonstrates a focus on the developer ecosystem.

The RWA tokenization platform continues to optimize and iterate behind the scenes, aiming to create a more comprehensive and suitable solution for serious institutional participation in real-world asset tokenization. A new professional-grade video advertisement clearly articulates the compliant and user-friendly value proposition of RWA tokenization. The second round of $RICE airdrops has been completed and distributed to all eligible $FLOKI and $TOKEN stakers, further reflecting the project's commitment to incentivizing long-term ecosystem contributors.

From the quarterly results, TokenFi is advancing in three parallel directions: breaking mainstream awareness barriers, improving technical tools, and deepening the layout for RWA compliance and institutional readiness.

TOKEN3,54%

RWA-0,68%

RICE-21,92%

FLOKI18,15%

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RugDocScientist

· 11h ago

Advertising on Times Square, this move is indeed different, and the breakout rhythm is well controlled. RWA has taken the right path; institutional-level things are the long-term logic. Free tools + airdrop incentives, ecosystem subsidies—this move is really impressive. The key is whether the product can hold up despite all the advertising spending. From tools to an ecosystem in two years, the pace of this evolution is decent; now it depends on how well it can be implemented.

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GasWastingMaximalist

· 11h ago

Advertising on Times Square is a brilliant move, aiming to let people outside the crypto circle also learn about tokenization. RWA is really being taken seriously, not just hype; this is truly the future. Wearing jerseys in Queen's Park? Haha, sports marketing definitely makes it easier to break into new audiences. Shield and aiGen are free for developers to use; I give full marks for this attitude. But it still depends on whether it can truly attract institutional investors in the future—just shouting slogans isn't enough.

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GateUser-0717ab66

· 11h ago

The billboard on Times Square is indeed impressive, but whether the money spent is worth it depends on how many real institutions can be attracted afterward. It must be said that the TokenFi approach to RWA is serious; from Securitize to ABN AMRO, they have taken sides. This wave is truly different. Shield is free for developers to use, which is a pretty good idea. It all depends on whether it will become just another cold start tool. Still spending marketing funds after 2 years? Has the ecosystem really become active, or are the numbers just on paper? The thing about the Queen's Park wearing jerseys... breaking the circle is achieved, but it feels a bit outrageous. What does it have to do with the token price? Free AI-generated NFTs—8 per day? How competitive do you have to be to survive? Wait, is the second round of RICE airdrop completed? Why didn't I receive it... Check if the quality is not up to standard. Honestly, it's still about storytelling. When will the real RWA applications be implemented? That’s the key.

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LightningSentry

· 11h ago

Times Square advertising is indeed aggressive, but can RWA really be implemented? --- Queen's Park wearing a jersey? This brand collaboration is quite eye-catching, spending money in the right place --- Shield and AIGen Studio are free to use, this move is somewhat interesting for attracting developers --- Breaking out of the circle is breaking out of the circle, but I wonder if the actual user growth has increased... --- Regulatory institutionalization, it's a nice way to put it, but the key is whether they can really land big institutional deals --- RICE airdrop is finished, this signal still looks optimistic for the long term --- The selling points are quite clear, RWA tokenization is indeed a major track, it all depends on how much market share TokenFi can capture --- That wave in Times Square really went viral, but can it translate into real TVL? That's a bit doubtful --- Two years of effort, from tools to ecosystem, actions are quite fast --- ABN AMRO is also coming to give a speech? Are they really trying to touch the rhythm of traditional finance?

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FreeRider

· 12h ago

Times Square advertising, this approach is indeed ruthless, but can it truly attract mainstream users to enter? I’m optimistic about RWA, but it depends on how the subsequent implementation goes. Shield and AIGen are both offered for free, which shows some sincerity. Queen’s Park has put on jerseys, and the brand has definitely gained more recognition. Airdrops to stakers, and recognizing those who are long-term committed—this I agree with. How much does the advertising on Times Square cost... whether this money is worth it will only be known later. Breaking out of the circle is achieved, but can RWA really be compliant? That’s the key. Advancing in three directions simultaneously, it seems quite well-planned. The ecosystem has evolved from tools to this stage, it has indeed grown. Staker benefits are here, is it time to enter?

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RealYieldWizard

· 12h ago

Times Square is now advertising, the intensity is quite fierce Breaking the circle is easy to say but hard to do, look at TokenFi, they are serious RWA is truly the future; marketing alone is not enough, institutions need to genuinely want to participate Shield and AIGen are free for users, this approach is pretty good... Developers' ecosystem really needs to be built this way Queen's Park is wearing a jersey? Haha, this move of entering the sports industry in the crypto world is quite bold These two rounds of airdrops are still being seriously distributed, long-term holders feel differently Times Square + NYSE hall + TV... it feels like a direct confrontation with traditional finance, the guts are really big From tools to ecosystem, from crypto to RWA, the layout is quite comprehensive If compliance is truly done well, RWA can really take off; otherwise, it’s just hype From tools to ecosystem in 2 years, the iteration speed is okay, but it depends on whether it can be implemented in the end

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