A recent phenomenon worth noting: traditional financial giants are becoming increasingly active in Bitcoin ETFs.

Goldman Sachs has appeared on the list of Bitcoin ETF holders. This may seem ordinary, but there are underlying currents. As a veteran Wall Street investment bank, every move Goldman makes is a market indicator. Previously, the firm was cautious about crypto assets; now, by actively entering through compliant ETF channels, it sends a clear signal — traditional large-scale capital has found a comfortable way to access this market.

Data further illustrates the point. By the end of 2025, the assets under management in Bitcoin ETFs have surpassed $115 billion. Institutional investors hold over 20% of the circulating Bitcoin supply, and giants like BlackRock have absorbed over $25 billion through their ETFs in just one year. This is not small-scale activity but a structural influx of funds.

Interestingly, Goldman Sachs' involvement is just the surface. JPMorgan, Citigroup, and other Wall Street giants are raising their target price expectations for Bitcoin in 2026, pointing to a range of $150,000 to $170,000. Meanwhile, the amount of Bitcoin held in the US continues to grow, with hundreds of thousands of coins now in institutional accounts.

The underlying logic is quite clear: Bitcoin, once a speculative asset for retail investors, is evolving into a regular component of institutional asset allocation. When trillion-dollar traditional funds find the key to entry — which is a compliant ETF — the momentum to enter becomes unstoppable. This is not an isolated decision by a single institution but a collective upgrade in Wall Street’s perception of this asset class.